Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00ACE7
RGB
0, 172, 231
HSL
195, 100%, 45%
HSB
195, 100%, 91%
CMYK
100, 26, 0, 9
LAB
65, -22, -41
LCH
65, 46, 242
OKLCH
0.70, 0.14, 232
XYZ
29, 35, 81
LUV
65, -44, -61
HWB
195, 0%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.