Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00ADE2
RGB
0, 173, 226
HSL
194, 100%, 44%
HSB
194, 100%, 89%
CMYK
100, 23, 0, 11
LAB
65, -24, -38
LCH
65, 45, 238
OKLCH
0.70, 0.14, 229
XYZ
29, 35, 77
LUV
65, -45, -56
HWB
194, 0%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.