Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00AEF2
RGB
0, 174, 242
HSL
197, 100%, 47%
HSB
197, 100%, 95%
CMYK
100, 28, 0, 5
LAB
66, -20, -45
LCH
66, 49, 246
OKLCH
0.71, 0.15, 236
XYZ
31, 37, 89
LUV
66, -44, -69
HWB
197, 0%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.