Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
001125
RGB
0, 17, 37
HSL
212, 100%, 7%
HSB
212, 100%, 15%
CMYK
100, 54, 0, 85
LAB
5, -1, -16
LCH
5, 16, 268
OKLCH
0.17, 0.05, 250
XYZ
1, 1, 2
LUV
5, -3, -8
HWB
212, 0%, 85%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.