Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D2338
RGB
13, 35, 56
HSL
209, 62%, 14%
HSB
209, 77%, 22%
CMYK
77, 38, 0, 78
LAB
13, -3, -17
LCH
13, 17, 261
OKLCH
0.25, 0.05, 249
XYZ
1, 2, 4
LUV
13, -6, -14
HWB
209, 5%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.