Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00B4FC
RGB
0, 180, 252
HSL
197, 100%, 49%
HSB
197, 100%, 99%
CMYK
100, 29, 0, 1
LAB
68, -20, -47
LCH
68, 51, 247
OKLCH
0.73, 0.16, 236
XYZ
34, 40, 98
LUV
68, -45, -72
HWB
197, 0%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.