Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
010C25
RGB
1, 12, 37
HSL
222, 95%, 7%
HSB
222, 97%, 15%
CMYK
97, 68, 0, 85
LAB
3, 2, -17
LCH
3, 17, 277
OKLCH
0.16, 0.06, 259
XYZ
0, 0, 2
LUV
3, -2, -7
HWB
222, 0%, 85%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.