Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
01202F
RGB
1, 32, 47
HSL
200, 96%, 9%
HSB
200, 98%, 18%
CMYK
98, 32, 0, 82
LAB
11, -7, -14
LCH
11, 15, 243
OKLCH
0.23, 0.05, 234
XYZ
1, 1, 3
LUV
11, -7, -10
HWB
200, 0%, 82%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.