Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
01232B
RGB
1, 35, 43
HSL
191, 95%, 9%
HSB
191, 98%, 17%
CMYK
98, 19, 0, 83
LAB
12, -10, -9
LCH
12, 14, 222
OKLCH
0.24, 0.04, 217
XYZ
1, 1, 2
LUV
12, -8, -7
HWB
191, 0%, 83%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.