Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012442
RGB
1, 36, 66
HSL
208, 97%, 13%
HSB
208, 98%, 26%
CMYK
98, 45, 0, 74
LAB
13, -2, -23
LCH
13, 23, 265
OKLCH
0.26, 0.07, 249
XYZ
2, 2, 5
LUV
13, -8, -20
HWB
208, 0%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.