Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012866
RGB
1, 40, 102
HSL
217, 98%, 20%
HSB
217, 99%, 40%
CMYK
99, 61, 0, 60
LAB
17, 10, -41
LCH
17, 42, 283
OKLCH
0.30, 0.12, 260
XYZ
3, 2, 13
LUV
17, -8, -41
HWB
217, 0%, 60%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.