Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012939
RGB
1, 41, 57
HSL
197, 97%, 11%
HSB
197, 98%, 22%
CMYK
98, 28, 0, 78
LAB
15, -9, -14
LCH
15, 17, 239
OKLCH
0.26, 0.05, 230
XYZ
2, 2, 4
LUV
15, -10, -13
HWB
197, 0%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.