Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
01293C
RGB
1, 41, 60
HSL
199, 97%, 12%
HSB
199, 98%, 24%
CMYK
98, 32, 0, 76
LAB
15, -8, -16
LCH
15, 18, 245
OKLCH
0.27, 0.06, 235
XYZ
2, 2, 5
LUV
15, -10, -15
HWB
199, 0%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.