Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012953
RGB
1, 41, 83
HSL
211, 98%, 16%
HSB
211, 99%, 33%
CMYK
99, 51, 0, 67
LAB
16, 1, -30
LCH
16, 30, 273
OKLCH
0.28, 0.09, 254
XYZ
2, 2, 8
LUV
16, -9, -30
HWB
211, 0%, 67%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.