Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012958
RGB
1, 41, 88
HSL
212, 98%, 17%
HSB
212, 99%, 35%
CMYK
99, 53, 0, 65
LAB
16, 3, -33
LCH
16, 33, 276
OKLCH
0.29, 0.10, 256
XYZ
3, 2, 10
LUV
16, -9, -33
HWB
212, 0%, 65%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.