Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012A5C
RGB
1, 42, 92
HSL
213, 98%, 18%
HSB
213, 99%, 36%
CMYK
99, 54, 0, 64
LAB
17, 4, -34
LCH
17, 35, 277
OKLCH
0.29, 0.10, 256
XYZ
3, 2, 10
LUV
17, -9, -35
HWB
213, 0%, 64%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.