Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
012F3B
RGB
1, 47, 59
HSL
192, 97%, 12%
HSB
192, 98%, 23%
CMYK
98, 20, 0, 77
LAB
17, -11, -12
LCH
17, 17, 227
OKLCH
0.28, 0.05, 221
XYZ
2, 2, 4
LUV
17, -12, -11
HWB
192, 0%, 77%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.