Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
013682
RGB
1, 54, 130
HSL
215, 98%, 26%
HSB
215, 99%, 51%
CMYK
99, 58, 0, 49
LAB
24, 11, -48
LCH
24, 49, 282
OKLCH
0.35, 0.14, 259
XYZ
5, 4, 22
LUV
24, -12, -56
HWB
215, 0%, 49%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.