Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
013F45
RGB
1, 63, 69
HSL
185, 97%, 14%
HSB
185, 99%, 27%
CMYK
99, 9, 0, 73
LAB
23, -17, -9
LCH
23, 19, 209
OKLCH
0.34, 0.06, 206
XYZ
3, 4, 6
LUV
23, -17, -8
HWB
185, 0%, 73%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.