Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
014480
RGB
1, 68, 128
HSL
208, 98%, 25%
HSB
208, 99%, 50%
CMYK
99, 47, 0, 50
LAB
28, 1, -40
LCH
28, 40, 271
OKLCH
0.39, 0.12, 253
XYZ
6, 6, 21
LUV
28, -16, -50
HWB
208, 0%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.