Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
014568
RGB
1, 69, 104
HSL
200, 98%, 21%
HSB
200, 99%, 41%
CMYK
99, 34, 0, 59
LAB
27, -8, -26
LCH
27, 28, 252
OKLCH
0.37, 0.08, 240
XYZ
5, 5, 14
LUV
27, -17, -32
HWB
200, 0%, 59%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.