Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0145A8
RGB
1, 69, 168
HSL
216, 99%, 33%
HSB
216, 99%, 66%
CMYK
99, 59, 0, 34
LAB
31, 15, -59
LCH
31, 61, 284
OKLCH
0.42, 0.17, 260
XYZ
9, 7, 38
LUV
31, -15, -77
HWB
216, 0%, 34%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.