Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
014E93
RGB
1, 78, 147
HSL
208, 99%, 29%
HSB
208, 99%, 58%
CMYK
99, 47, 0, 42
LAB
32, 1, -45
LCH
32, 45, 272
OKLCH
0.42, 0.13, 253
XYZ
8, 8, 29
LUV
32, -18, -59
HWB
208, 0%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.