Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
014F5B
RGB
1, 79, 91
HSL
188, 98%, 18%
HSB
188, 99%, 36%
CMYK
99, 13, 0, 64
LAB
30, -18, -13
LCH
30, 23, 217
OKLCH
0.39, 0.07, 212
XYZ
5, 6, 11
LUV
30, -22, -15
HWB
188, 0%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.