Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0150A1
RGB
1, 80, 161
HSL
210, 99%, 32%
HSB
210, 99%, 63%
CMYK
99, 50, 0, 37
LAB
34, 5, -51
LCH
34, 51, 276
OKLCH
0.44, 0.15, 256
XYZ
9, 8, 35
LUV
34, -18, -68
HWB
210, 0%, 37%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.