Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0156A6
RGB
1, 86, 166
HSL
209, 99%, 33%
HSB
209, 99%, 65%
CMYK
99, 48, 0, 35
LAB
36, 3, -50
LCH
36, 50, 274
OKLCH
0.46, 0.15, 254
XYZ
10, 9, 37
LUV
36, -20, -69
HWB
209, 0%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.