Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
01589B
RGB
1, 88, 155
HSL
206, 99%, 31%
HSB
206, 99%, 61%
CMYK
99, 43, 0, 39
LAB
36, -2, -44
LCH
36, 44, 268
OKLCH
0.45, 0.13, 250
XYZ
9, 9, 32
LUV
36, -21, -59
HWB
206, 0%, 39%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.