Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
015BAC
RGB
1, 91, 172
HSL
208, 99%, 34%
HSB
208, 99%, 67%
CMYK
99, 47, 0, 33
LAB
38, 2, -51
LCH
38, 51, 273
OKLCH
0.47, 0.15, 254
XYZ
11, 10, 40
LUV
38, -21, -70
HWB
208, 0%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.