Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0188C4
RGB
1, 136, 196
HSL
198, 99%, 39%
HSB
198, 99%, 77%
CMYK
99, 31, 0, 23
LAB
53, -15, -41
LCH
53, 43, 250
OKLCH
0.60, 0.13, 238
XYZ
19, 22, 55
LUV
53, -35, -59
HWB
198, 0%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.