Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0193DC
RGB
1, 147, 220
HSL
200, 99%, 43%
HSB
200, 100%, 86%
CMYK
100, 33, 0, 14
LAB
57, -13, -47
LCH
57, 49, 255
OKLCH
0.63, 0.15, 242
XYZ
23, 26, 71
LUV
57, -37, -71
HWB
200, 0%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.