Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
019ED8
RGB
1, 158, 216
HSL
196, 99%, 43%
HSB
196, 100%, 85%
CMYK
100, 27, 0, 15
LAB
60, -20, -40
LCH
60, 45, 244
OKLCH
0.66, 0.14, 234
XYZ
25, 29, 69
LUV
60, -41, -59
HWB
196, 0%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.