Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02091A
RGB
2, 9, 26
HSL
223, 86%, 5%
HSB
223, 92%, 10%
CMYK
92, 65, 0, 90
LAB
2, 1, -10
LCH
2, 10, 274
OKLCH
0.14, 0.04, 259
XYZ
0, 0, 1
LUV
2, -1, -4
HWB
223, 1%, 90%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.