Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
020D24
RGB
2, 13, 36
HSL
221, 89%, 7%
HSB
221, 94%, 14%
CMYK
94, 64, 0, 86
LAB
4, 2, -16
LCH
4, 16, 276
OKLCH
0.16, 0.05, 259
XYZ
0, 0, 2
LUV
4, -2, -7
HWB
221, 1%, 86%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.