Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
020F25
RGB
2, 15, 37
HSL
218, 90%, 8%
HSB
218, 95%, 15%
CMYK
95, 59, 0, 85
LAB
4, 1, -16
LCH
4, 16, 273
OKLCH
0.17, 0.05, 257
XYZ
1, 0, 2
LUV
4, -2, -8
HWB
218, 1%, 85%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.