Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
021023
RGB
2, 16, 35
HSL
215, 89%, 7%
HSB
215, 94%, 14%
CMYK
94, 54, 0, 86
LAB
4, 0, -14
LCH
4, 14, 270
OKLCH
0.17, 0.05, 253
XYZ
1, 1, 2
LUV
4, -2, -7
HWB
215, 1%, 86%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.