Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
021231
RGB
2, 18, 49
HSL
220, 92%, 10%
HSB
220, 96%, 19%
CMYK
96, 63, 0, 81
LAB
6, 4, -23
LCH
6, 23, 279
OKLCH
0.19, 0.07, 260
XYZ
1, 1, 3
LUV
6, -3, -12
HWB
220, 1%, 81%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.