Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02152C
RGB
2, 21, 44
HSL
213, 91%, 9%
HSB
213, 95%, 17%
CMYK
95, 52, 0, 83
LAB
6, 0, -18
LCH
6, 18, 270
OKLCH
0.19, 0.05, 253
XYZ
1, 1, 2
LUV
6, -3, -10
HWB
213, 1%, 83%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.