Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02172D
RGB
2, 23, 45
HSL
211, 91%, 9%
HSB
211, 96%, 18%
CMYK
96, 49, 0, 82
LAB
7, -1, -18
LCH
7, 18, 266
OKLCH
0.20, 0.05, 251
XYZ
1, 1, 3
LUV
7, -4, -11
HWB
211, 1%, 82%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.