Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
021940
RGB
2, 25, 64
HSL
218, 94%, 13%
HSB
218, 97%, 25%
CMYK
97, 61, 0, 75
LAB
9, 5, -28
LCH
9, 29, 281
OKLCH
0.22, 0.08, 259
XYZ
1, 1, 5
LUV
9, -5, -20
HWB
218, 1%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.