Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
021C30
RGB
2, 28, 48
HSL
206, 92%, 10%
HSB
206, 96%, 19%
CMYK
96, 42, 0, 81
LAB
9, -3, -17
LCH
9, 17, 258
OKLCH
0.22, 0.05, 245
XYZ
1, 1, 3
LUV
9, -6, -12
HWB
206, 1%, 81%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.