Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
021C32
RGB
2, 28, 50
HSL
208, 92%, 10%
HSB
208, 96%, 20%
CMYK
96, 44, 0, 80
LAB
9, -3, -18
LCH
9, 18, 261
OKLCH
0.22, 0.05, 247
XYZ
1, 1, 3
LUV
9, -5, -13
HWB
208, 1%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.