Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
021D2B
RGB
2, 29, 43
HSL
200, 91%, 9%
HSB
200, 95%, 17%
CMYK
95, 33, 0, 83
LAB
9, -6, -13
LCH
9, 14, 244
OKLCH
0.22, 0.04, 235
XYZ
1, 1, 2
LUV
9, -6, -9
HWB
200, 1%, 83%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.