Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
021D3E
RGB
2, 29, 62
HSL
213, 94%, 13%
HSB
213, 97%, 24%
CMYK
97, 53, 0, 76
LAB
10, 1, -25
LCH
10, 25, 273
OKLCH
0.23, 0.07, 255
XYZ
1, 1, 5
LUV
10, -6, -19
HWB
213, 1%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.