Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
021F33
RGB
2, 31, 51
HSL
204, 92%, 10%
HSB
204, 96%, 20%
CMYK
96, 39, 0, 80
LAB
11, -4, -17
LCH
11, 17, 255
OKLCH
0.23, 0.05, 243
XYZ
1, 1, 3
LUV
11, -6, -13
HWB
204, 1%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.