Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
022147
RGB
2, 33, 71
HSL
213, 95%, 14%
HSB
213, 97%, 28%
CMYK
97, 54, 0, 72
LAB
13, 2, -28
LCH
13, 28, 275
OKLCH
0.25, 0.08, 256
XYZ
2, 2, 6
LUV
13, -7, -24
HWB
213, 1%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.