Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
022155
RGB
2, 33, 85
HSL
218, 95%, 17%
HSB
218, 98%, 33%
CMYK
98, 61, 0, 67
LAB
14, 8, -35
LCH
14, 36, 283
OKLCH
0.26, 0.10, 260
XYZ
2, 2, 9
LUV
14, -7, -32
HWB
218, 1%, 67%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.