Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
022243
RGB
2, 34, 67
HSL
210, 94%, 14%
HSB
210, 97%, 26%
CMYK
97, 49, 0, 74
LAB
13, 0, -25
LCH
13, 25, 270
OKLCH
0.25, 0.07, 253
XYZ
2, 2, 6
LUV
13, -7, -21
HWB
210, 1%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.