Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02232E
RGB
2, 35, 46
HSL
195, 92%, 9%
HSB
195, 96%, 18%
CMYK
96, 24, 0, 82
LAB
12, -9, -11
LCH
12, 14, 232
OKLCH
0.24, 0.04, 224
XYZ
1, 1, 3
LUV
12, -8, -8
HWB
195, 1%, 82%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.