Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
02233B
RGB
2, 35, 59
HSL
205, 93%, 12%
HSB
205, 97%, 23%
CMYK
97, 41, 0, 77
LAB
13, -4, -19
LCH
13, 20, 259
OKLCH
0.25, 0.06, 245
XYZ
1, 2, 4
LUV
13, -8, -16
HWB
205, 1%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.