Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
022530
RGB
2, 37, 48
HSL
194, 92%, 10%
HSB
194, 96%, 19%
CMYK
96, 23, 0, 81
LAB
13, -9, -11
LCH
13, 14, 230
OKLCH
0.25, 0.04, 223
XYZ
1, 2, 3
LUV
13, -9, -9
HWB
194, 1%, 81%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.